Something worth buying

We need something that people just have to have, and im not talking about 64 diamonds.
We need something that you cant just find naturally in the game of minecraft!

Such as:
Special armor, epic hats, maybe even an automobile thingy we can start working on.
In garry's mod, some servers would offer double money with donator status.
But there were extremely expensive items that you had to have (like a lambo) We need something like that!! maybe candy>

i have a suggestion i will try speaking in future tense prolly a week or so


Custome armor and shit.

Like Titanium armor or somthing is what your saying new content thats only unlockable through buying making it worth the dolla? =)